Qwest Launches Social Media for Customer Service
Posted: April 18th, 2009 | Author: Thom Schoenborn | Filed under: customer service, interactive marketing, social media, twitter | Tags: Add new tag, case studies, social media, tip, twitter | No Comments »Qwest began using social media for customer service recently, according to the Phoenix Business Journal. It’s remarkably nimble for a large, bureaucracy-laden, unionized labor force. I mean that as a positive — clearly, this is their social media prototype. They have not rolled social media out to their entire customer service group, but rather have just seven people tweeting.
Start Social Media Small, and Learn from It
For a large company like Qwest, starting with a small dedicated group with a motto of “Be Smart” will allow them to find what works and what doesn’t.
For example, Read the rest of this entry »