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Qwest Launches Social Media for Customer Service

Posted: April 18th, 2009 | Author: | Filed under: customer service, interactive marketing, social media, twitter | Tags: , , , , | No Comments »

Qwest began using social media for customer service recently, according to the Phoenix Business Journal. It’s remarkably nimble for a large, bureaucracy-laden, unionized labor force. I mean that as a positive — clearly, this is their social media prototype. They have not rolled social media out to their entire customer service group, but rather have just seven people tweeting.

Visit Qwest at http://socialmedia.qwest.com

Visit Qwest at http://socialmedia.qwest.com

Start Social Media Small, and Learn from It

For a large company like Qwest, starting with a small dedicated group with a motto of “Be Smart” will allow them to find what works and what doesn’t.

For example, Read the rest of this entry »