We all speak English. I just happen to do it for a living.

Webtrends: A Facebook Contest for Nerds

Posted: March 17th, 2011 | Author: | Filed under: copywriting tips, facebook, interactive marketing, management, online copywriting, portfolio, social media, webtrends | No Comments »

Click to giganticize the Webtrends Great Data Giveaway screenshot

Early on at Webtrends, we decided to run a Facebook contest. That was pretty much the direction: let’s run a contest to see how it works.

So we wondered: what would make Webtrends’ faithful excited? And I came up with this idea of embracing the data nerd element. “Fly your nerd flag high” was an ad headline I remember.

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Ad Testing: Use Facebook CPC Instead of Polling

Posted: July 6th, 2009 | Author: | Filed under: facebook, interactive marketing, management, posted via iPhone, social media | 1 Comment »

How do you test an awareness campaign with traditional and online display media? What if you ran a Facebook cost-per-click campaign that tested all your messages and offers across your demographics?

By doing minimal targeting — regions, for example. Or another variable not expected to influence results — then you could compare the percentage of impressions to the percentage of clicks to tell how varying demographics respond to your messages and offers.

In other words, instead of paying an ad testing company to poll customers, you can use Facebook to extend your campaigns for similar actionable data and yet more impressions. Ad testing can extend your campaign, rather than merely being an added cost.

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