Posted: March 17th, 2011 | Author: Thom Schoenborn | Filed under: editing, interactive marketing, management, online copywriting, portfolio, social media, webtrends | No Comments »
In a way, I started on this project before I even joined Webtrends, when I wrote a blog post titled: “Portland Bike and Marketing Freak Out.” It’s a good description of what happened when Webtrends bought an ad on the side of a TriMet train asking, “should cyclists pay a road tax?”  I stand by that analysis of the campaign today — a near miss. Read the rest of this entry »
Posted: March 17th, 2011 | Author: Thom Schoenborn | Filed under: copywriting tips, facebook, interactive marketing, management, online copywriting, portfolio, social media, webtrends | No Comments »
Click to giganticize the Webtrends Great Data Giveaway screenshot
Early on at Webtrends, we decided to run a Facebook contest. That was pretty much the direction: let’s run a contest to see how it works.
So we wondered: what would make Webtrends’ faithful excited? And I came up with this idea of embracing the data nerd element. “Fly your nerd flag high” was an ad headline I remember.
Read the rest of this entry »
Posted: March 17th, 2011 | Author: Thom Schoenborn | Filed under: interactive marketing, online copywriting, portfolio, webtrends | No Comments »
Click to embiggen.
Webtrends is best known for their web analytics software. When they came out with an analytics offering for mobile apps and mobile sites, we wanted to inject some personality and life into the launch.
What I love most about this headline is that, in hindsight, it seems completely obvious. The software lets you compare the performance of all your apps — regardless of platform — in one place. It lets you compare mobile to web. It lets you see app usage and adoption, rather than just how many downloads. Read the rest of this entry »
