Do You Really Need a Writer?
Why do you need a writer? Much less a writer for such a simple medium as the Internet?
After all, you speak English. You read. You have a spell-checker.
You don’t really need me, do you?
Oh, maybe you’re busy. Perhaps you’re swamped with more important work.
And that’s cool. Making the little projects into big ideas is how I’ve spent the past 10+ years. I get projects done fast for smart companies and people. You’re hiring an interactive professional who’s spent 10 years chasing down results for businesses large and small.
Start with Writing, but Don’t Stop There
Interactive writing might be the task with which we’ll start. But in all my projects, I wear multiple hats.
- Web Usability
- Web Analytics
- Web Advertising Placement and Optimization
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay Per Click Campaign Management
- Project Management
- Lead Generation
- Email/Nurture Marketing
Strategy is Great, but It Doesn’t Get Your Job Done
Many executives say I help solve their problem strategically; I show clients what’s possible.
Yet, strategically speaking, I know it’s possible for an 80-ton airliner to fly. But I don’t have a CLUE how to make that happen. (Can’t you imagine the meeting where the consultant says, “And then, uh, you engineers do your math thing and voila, we have take-off!”)
So to get the job done, you want more than strategy. You should want someone who gets their hands dirty, too. That’s me. I know the tools, I do the work.
Bring Your Worst Projects
Bring your “interesting” projects. Bring the products and services that no one wants to touch. Bring me the ugly stuff. That’s the work I like.
–Thom