We all speak English. I just happen to do it for a living.

King Retail Solutions: Really? “Solutions” as Navigation Item?

Posted: September 3rd, 2009 | Author: | Filed under: creative, interactive marketing, krs, online copywriting, portfolio | No Comments »

For a short period of time down in Eugene, I took a job as Marketing Coordinator of King Retail Solutions. They did interior design and fabrication for retail. The fact that they did both design and manufacturing was the “solution.”

The King Retail Solutions homepage.

The King Retail Solutions homepage. Click for a larger view to read. We got a new client in Europe within a week of launching the site, who specifically said it was because of the site.

I fought solutions. A lot. I mean seriously. You want one navigation item to be the word, “solutions” and the other to be the word, “integrated”?

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