We all speak English. I just happen to do it for a living.

A Dozen Doozies: My Favorite Pop Art Blog Posts

Posted: June 21st, 2009 | Author: | Filed under: copywriting tips, creative, interactive advertising, interactive marketing, management, online copywriting, social media | No Comments »
This cracks me up to no end.

This cracks me up to no end.

Hard to believe I’ve been blogging and working at Pop Art for more than two-and-a-half years now. In that time, I’ve tried to write posts that other writers will find useful, and maybe even demonstrate that we know what we’re doing.

Lately, my blogging has fallen off since I’ve taken on our media planning and buying department. But I thought it’d be a good time to look back.

  1. The fake layout above comes from one of the funniest jokes ever made at Pop Art. Well, it was funny to me, anyway.
  2. At some early point at Pop Art, we moved a lot of the SEO responsibility over to editorial. Here’s why.
  3. What good will those brand workshops do if your writing doesn’t reflect it?
  4. Viral ideas need support to get them to pandemic mode and beyond the sniffles. One way to do that is to study how wildfires grow.
  5. I actually had a client say that they wanted to market their small travel agency to everyone. Bad idea. But here’s a good idea: figure out different elements of your company and let them appeal to different people. Targeting online is a great way to do that.
  6. In case you hadn’t heard, there’s a recession on. Here’s what I’ve learned about managing people and balancing work demands during lean times.
  7. When we set out to re-do the Pop Art site, one concept we considered bringing forward was the people. I did some quick and dirty research into our team. Very interesting.
  8. How do you measure creative? Perceived ad spending.
  9. Call it the Tiger Effect; it says in the face of a dominant force, people play for second place.
  10. When I look back on hiring my most recent intern, Kevin, I’ll remember the experience not so much for finding him, but for having to say “no” to three other insanely qualified people. One continues to work for Babywit.com, and we correspond every so often about interactive marketing. Here’s an interesting conversation about e-commerce and email.
  11. Social media and transparency. Duh.
  12. Last, but the first blog post I wrote at Pop Art: The nine-point copywriting checklist.

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