Carrier Generator Ad Campaign

What happens when a storm knocks the power out? You flip the switch back and forth a few times, and then realize the digital clock isn’t on and neither are any of the lights in the neighborhood. Damn.

Carrier wanted help positioning generators as a necessary safety item in areas that fall victim to big storms frequently. Being without power in the middle of a heat wave or a deep winter chill means no HVAC, and that can be dangerous.

We bought space for Carrier down in areas of Florida during hurricane season, and then ran different campaigns. Unsurprisingly, the ad that faked the news killed it.

From the ad, the user arrived at the microsite we built. Generators work by figuring out how much wattage you’re going to have supported by the generator. When the power goes out, those circuits you choose will keep running.

The question is: which circuits should you choose? Go visit the Carrier Generator site: It’s seriously a very cool experience.

No seriously. You should go visit the Carrier Generator site. We had a blast designing this immersive experience.