One Person Will Write. Two People Will Stare at Each Other.
Posted: June 11th, 2010 | Author: Thom Schoenborn | Filed under: editing, interactive marketing, management | Tags: arm-twisting, bribery, flattery, recruiting, tip | No Comments »As I’ve been trying to ramp up the blog at Webtrends, one of the things I have to do is shoot out ideas to people and ask them to write something. Often, there’s more than one person who could write it. Or I want to do a Q&A with multiple experts.
Groups Suck
What I’ve found is that sending one email and cc’ing multiple people routinely fails at generating anything. They all stare at each other and assume someone else who is less busy than them will take care of it. And after all, it’s just the blog. It’s not like the earth will stop turning if we don’t post something.
Read the rest of this entry »