We all speak English. I just happen to do it for a living.

Leatherman Skeletool Ads

Posted: January 16th, 2009 | Author: | Filed under: creative, interactive advertising, Leatherman, online copywriting, portfolio | 1 Comment »

They stripped this tool to the bone. There’s nothing left but the tools you need. If you can’t get out of trouble with these tools, you probably don’t deserve to get out anyway.

These ads helped launch the Leatherman Skeletool and Skeletool CX. I carry mine everywhere, and despite how light it is, I can feel it when I’ve somehow forgotten it. Forgetting your Leatherman feels like forgetting to wear your seatbelt. It feels like walking out with your fly down. It feels like going on the jobsite without a helmet. Read the rest of this entry »

Leatherman 25th Anniversary

Posted: December 16th, 2008 | Author: | Filed under: creative, interactive marketing, Leatherman, online copywriting, portfolio | No Comments »

Only a Guy Named Leatherman could Build a Tool This Ugly

Who gets paid to write stuff this fun?

Who gets paid to write stuff this fun?

When Leatherman celebrated their 25th Anniversary, it marked a big year for the company. They rolled out amazing new products like the Skeletool, and planned several more big steps forward. Read the rest of this entry »