We all speak English. I just happen to do it for a living.

Tale of Two Sites: Freightliner Launches Cascadia

Posted: January 5th, 2009 | Author: | Filed under: creative, Freightliner, online copywriting, portfolio, Uncategorized | No Comments »
I rewrote this headline about a million times. I think I still like "Born in the Wind Tunnel" better, but it didn't explicitly talk about saving money.

I rewrote this headline about a million times. I think I still like "Born in the Wind Tunnel" better, but it didn't explicitly talk about saving money. Go check it out at Drive Cascadia.

In 2007, Freightliner called together all its marketing and advertising vendors to announce its first new truck in nearly a decade. And Freightliner loved this truck. Our job was to get fleets and owner-operators to love it, too.

Here’s the thing: Fleets and Owner-Operators have two very different mindsets. Two distinctly different audiences? Two distinctly different sites. Ah, the beauty of interactive marketing…

And now, something a little more fun.

And now, something a little more fun. Have fun when you go to Visit Cascadia.

In hindsight, it amazes me that I finished this writing in about three weeks. Read the rest of this entry »

Freightliner’s Frontal Attack

Posted: January 1st, 2009 | Author: | Filed under: creative, Freightliner, interactive advertising, interactive marketing, online copywriting, portfolio, posted via iPhone | 1 Comment »
The Cascadia gave us an opportunity to revisit the Run Smart manifesto.

The Cascadia gave us an opportunity to revisit the Run Smart manifesto.

Breathing New Life into “Run Smart”

Freightliner Trucks is the left brain of the trucking world. They make durable heavy duty trucks that run until the wheels fall off. They pride themselves on total cost of ownership, uptime, and ROI.

They are, however, almost apologetic about it. When they launched the new Cascadia truck — their first new truck in nearly a decade — we tried to change that. Read the rest of this entry »