SPARQ: Magazine and Website

Slam City, a knock off of Sin City. "Every city has a dive like this. The neon sign says it's 'The Post,' but it's really a gauntlet..."

SPARQ stands for speed, power, agility, reaction and quickness. The sports company’s goal was to scientifically improve the training that young athletes did — focusing less on the weight room and more on well-rounded athleticism.

It was a fantastic job. Combine my love of sports, coaching, and teaching, then add in a team of psychotically brilliant people who’d rather work until midnight than accept mediocrity. We did five years’ of worth in one year.

A team of three of us published a 60+ page quarterly magazine (I was the managing editor) coordinating writers, photographers, designers, and even other editors.

I also ran the website and the email campaigns. We had events across the country, did mailers, signage, packaging, five different mobile bloggers, and re-launched the whole website all over again.

Homepage layout when we had two brothers earn SPARQ Ratings over 110. Insane!

I’ll soon show more of the narrative work we did in the magazine, take a quick look at a  few PDFs in the meantime. And drop me a line, and I’ll bring in a few hard copies when we meet.

Reggie Bush lights up the cover of the last print issue of SPARQ Magazine.

• Slam City with Brian Grant and Fred Jones.
• USC football’s first Hollywood pro day.