Leatherman 25th Anniversary

Only a Guy Named Leatherman could Build a Tool This Ugly

Who gets paid to write stuff this fun?

When Leatherman celebrated their 25th Anniversary, it marked a big year for the company. They rolled out amazing new products like the Skeletool, and planned several more big steps forward.

That said, they were still working within their old “Tool Tales” branding, which featured monologues by the tools on the front page. Pretty fun stuff.

We worked with our client to make several updates for the 25th Anniversary, including a contest, a historical look back, and some fresh content for the About Us section.

Like a lot of projects that seem to take off, no one initially cared about the timeline. But once a few people at Leatherman saw it, they ended up printing up a huge version that now hangs in their lobby, and they brought a vinyl banner to several tradeshows that year. Our client told us “even Tim likes it!” High praise, indeed.

One of the most rewarding research projects from my tenure at Pop Art

A fun poke at how Oregon's natural beauty kept reaching out and killing people.