{"id":84,"date":"2008-12-16T22:25:11","date_gmt":"2008-12-17T05:25:11","guid":{"rendered":"http:\/\/www.schoenborns.com\/pdxcopywriter\/?p=84"},"modified":"2009-06-16T22:32:49","modified_gmt":"2009-06-17T05:32:49","slug":"leatherman-25th-anniversary","status":"publish","type":"post","link":"http:\/\/www.schoenborns.com\/pdxcopywriter\/2008\/12\/leatherman-25th-anniversary\/","title":{"rendered":"Leatherman 25th Anniversary"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Only a Guy Named Leatherman could Build a Tool This Ugly<\/strong><\/p>\n<div id=\"attachment_85\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a rel=\"attachment wp-att-85\" href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/2008\/12\/leatherman-25th-anniversary\/mrcrunchheadline\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-85\" class=\"size-medium wp-image-85\" title=\"Leatherman 25th Anniversary\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/MrCrunchHeadline-300x141.png\" alt=\"Who gets paid to write stuff this fun? \" width=\"300\" height=\"141\" srcset=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/MrCrunchHeadline-300x141.png 300w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/MrCrunchHeadline.png 797w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-85\" class=\"wp-caption-text\">Who gets paid to write stuff this fun? <\/p><\/div>\n<p>When Leatherman celebrated their 25th Anniversary, it marked a big year for the company. They rolled out amazing new products like the <a href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/2009\/01\/leatherman-skeletool-ads\/\">Skeletool<\/a>, and planned several more big steps forward.<!--more--><\/p>\n<p>That said, they were still working within their old &#8220;Tool Tales&#8221; branding, which featured monologues by the tools on the front page. Pretty fun stuff.<\/p>\n<p>We worked with our client to make several updates for the 25th Anniversary, including a contest, a historical look back, and some fresh content for the About Us section.<\/p>\n<p>Like a lot of projects that seem to take off, no one initially cared about the timeline. But once a few people at Leatherman saw it, they ended up printing up a huge version that now hangs in their lobby, and they brought a vinyl banner to several tradeshows that year. Our client told us &#8220;even Tim likes it!&#8221; High praise, indeed.<\/p>\n<div id=\"attachment_82\" style=\"width: 75px\" class=\"wp-caption alignleft\"><a rel=\"attachment wp-att-82\" href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/2008\/12\/leatherman-25th-anniversary\/history\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82\" class=\"size-medium wp-image-82\" title=\"Click to View: 25 Years of Leatherman\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/history-65x300.jpg\" alt=\"One of the most rewarding research projects from my tenure at Pop Art\" width=\"65\" height=\"300\" \/><\/a><p id=\"caption-attachment-82\" class=\"wp-caption-text\">One of the most rewarding research projects from my tenure at Pop Art<\/p><\/div>\n<div id=\"attachment_81\" style=\"width: 215px\" class=\"wp-caption alignright\"><a rel=\"attachment wp-att-81\" href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/2008\/12\/leatherman-25th-anniversary\/about-us\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-81\" class=\"size-medium wp-image-81\" title=\"Click to View: Leatherman \u00e2\u20ac\u201d\u00c2\u00a0About Us\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/about-us-205x300.jpg\" alt=\"A fun poke at how Oregon's natural beauty kept reaching out and killing people.\" width=\"205\" height=\"300\" srcset=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/about-us-205x300.jpg 205w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/about-us-702x1024.jpg 702w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/06\/about-us.jpg 902w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><\/a><p id=\"caption-attachment-81\" class=\"wp-caption-text\">A fun poke at how Oregon&#39;s natural beauty kept reaching out and killing people.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Only a Guy Named Leatherman could Build a Tool This Ugly When Leatherman celebrated their 25th Anniversary, it marked a big year for the company. They rolled out amazing new products like the Skeletool, and planned several more big steps forward.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,5,22,3,21],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-creative","category-interactive-marketing","category-leatherman","category-online-copywriting","category-portfolio"],"_links":{"self":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":13,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":98,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/84\/revisions\/98"}],"wp:attachment":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}