{"id":8,"date":"2009-04-17T22:04:32","date_gmt":"2009-04-18T05:04:32","guid":{"rendered":"http:\/\/www.schoenborns.com\/pdxcopywriter\/?p=8"},"modified":"2009-04-18T10:46:05","modified_gmt":"2009-04-18T17:46:05","slug":"use-social-media-for-customer-service","status":"publish","type":"post","link":"http:\/\/www.schoenborns.com\/pdxcopywriter\/2009\/04\/use-social-media-for-customer-service\/","title":{"rendered":"Use Social Media for Customer Service"},"content":{"rendered":"<div id=\"attachment_9\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blogs.popart.com\/thom-schoenborn\/archive\/2009\/04\/17\/use-social-media-for-customer-service.aspx\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9\" class=\"size-full wp-image-9\" title=\"tweet\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/04\/tweet.jpg\" alt=\"Twitter and Customer Service\" width=\"300\" height=\"232\" \/><\/a><p id=\"caption-attachment-9\" class=\"wp-caption-text\">Twitter and Customer Service<\/p><\/div>\n<p>Sometimes, I gotta write a blog post for the job. So today the focus was on how smart companies are <a href=\"http:\/\/blogs.popart.com\/thom-schoenborn\/archive\/2009\/04\/17\/use-social-media-for-customer-service.aspx\">using social media for customer service<\/a>. I&#8217;d met with <a href=\"http:\/\/www.interactionmetrics.com\/martha-brooke.asp\">Martha Brooke<\/a> from <a href=\"http:\/\/www.interactionmetrics.com\/\" target=\"_self\">Interaction Metrics<\/a> in the morning, and she dropped an interesting point: Her company helps businesses get the most out of their customer interactions, and social media is just another venue for those interactions. &#8220;Yes,&#8221; I thought. &#8220;Someone else who gets it.&#8221;<\/p>\n<p>Her company has <!--more-->a great experience understanding and planning interactions for multiple customer personas. So why not just provide the customer service folks a few more simple, more trackable technologies? Why not evaluate the quality of customer service interactions usings social media tools?<\/p>\n<p><em>Update: I posted a case study about Qwest <a href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/2009\/04\/qwest-launches-social-media-for-customer-service\/\">using social media for customer service<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, I gotta write a blog post for the job. So today the focus was on how smart companies are using social media for customer service. I&#8217;d met with Martha Brooke from Interaction Metrics in the morning, and she dropped an interesting point: Her company helps businesses get the most out of their customer interactions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5,11,14],"tags":[15,40,41],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-customer-service","category-interactive-marketing","category-social-media","category-twitter","tag-add-new-tag","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":4,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":26,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/8\/revisions\/26"}],"wp:attachment":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}