{"id":296,"date":"2011-03-17T22:28:50","date_gmt":"2011-03-18T05:28:50","guid":{"rendered":"http:\/\/www.schoenborns.com\/pdxcopywriter\/?p=296"},"modified":"2011-03-24T21:31:47","modified_gmt":"2011-03-25T04:31:47","slug":"a-facebook-contest-for-nerds","status":"publish","type":"post","link":"http:\/\/www.schoenborns.com\/pdxcopywriter\/2011\/03\/a-facebook-contest-for-nerds\/","title":{"rendered":"Webtrends: A Facebook Contest for Nerds"},"content":{"rendered":"<div id=\"attachment_297\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2011\/03\/webtrends-facebook-app-contest.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-297\" class=\"size-medium wp-image-297\" title=\"The Great Data Giveaway\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2011\/03\/webtrends-facebook-app-contest-300x201.png\" alt=\"\" width=\"300\" height=\"201\" srcset=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2011\/03\/webtrends-facebook-app-contest-300x201.png 300w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2011\/03\/webtrends-facebook-app-contest-1024x686.png 1024w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2011\/03\/webtrends-facebook-app-contest.png 1127w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-297\" class=\"wp-caption-text\">Click to giganticize the Webtrends Great Data Giveaway screenshot<\/p><\/div>\n<p>Early on at Webtrends, we decided to run a Facebook contest. That was pretty much the direction: let&#8217;s run a contest to see how it works.<\/p>\n<p>So we wondered: what would make Webtrends&#8217; faithful excited? And I came up with this idea of embracing the data nerd element. &#8220;Fly your nerd flag high&#8221; was an ad headline I remember.<\/p>\n<p><!--more--><br \/>\nWe got sponsors like Wolfram | Alpha and ReadWriteWeb to give away a bunch of datasets our winners could correlate to their own data.<\/p>\n<p>Anyway \u00e2\u20ac\u201d I still love this text:<\/p>\n<p><strong>&#8220;Because you collect data the way some people collect unicorn snowglobes. (And get just as many puzzled stares.)&#8221;<\/strong><\/p>\n<p>It was a pretty successful contest. A few days into the project, once someone in management realized it wasn&#8217;t going to go down in flames, we picked up a new goal: to increase our &#8220;quality fans.&#8221; Considering we were giving away .csv files of historical Twitter data, these fans were definitely quality. And we went from 500 fans to about 2500 fans in a month.<\/p>\n<p>I also created, bought, placed, and optimized all the ad campaign for this. It was during this time that we started to notice the 3-day rot for all Facebook ads. What that means is that most Facebook ads do pretty well for the first 3 days. After that, they start to get ignored by users. <\/p>\n<p>So here&#8217;s a little media-planning tip: if you&#8217;re resourcing for a month-long Facebook campaign, you need 10 fresh ads. (And really, if you just use new images and new headlines, you&#8217;re fine.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early on at Webtrends, we decided to run a Facebook contest. That was pretty much the direction: let&#8217;s run a contest to see how it works. So we wondered: what would make Webtrends&#8217; faithful excited? And I came up with this idea of embracing the data nerd element. &#8220;Fly your nerd flag high&#8221; was an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,26,5,16,3,21,11,37],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-copywriting-tips","category-facebook","category-interactive-marketing","category-management","category-online-copywriting","category-portfolio","category-social-media","category-webtrends"],"_links":{"self":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":6,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":330,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/296\/revisions\/330"}],"wp:attachment":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}