{"id":284,"date":"2010-08-17T15:25:33","date_gmt":"2010-08-17T22:25:33","guid":{"rendered":"http:\/\/www.schoenborns.com\/pdxcopywriter\/?p=284"},"modified":"2011-05-11T00:13:44","modified_gmt":"2011-05-11T07:13:44","slug":"i-swore-i-would-never-write-about-mad-men","status":"publish","type":"post","link":"http:\/\/www.schoenborns.com\/pdxcopywriter\/2010\/08\/i-swore-i-would-never-write-about-mad-men\/","title":{"rendered":"I Swore I Would Never Write about Mad Men."},"content":{"rendered":"<p>It burns me to write this, but dammit, this <a href=\"http:\/\/cdn.static.viddler.com\/flash\/as3\/simple-publisher.swf?key=62fb92d4&#038;ref=\">Mad Men scene<\/a> is such an epic argument about data vs. creativity. Data that looks backwards vs. ideas that lean forward. &#8220;You can&#8217;t tell how people are going to behave based on how they have behaved.&#8221;<\/p>\n<p>As a marketer and a company, you sometimes have to decide that the data won&#8217;t guide you. Today, it&#8217;s both easier and harder to take a creative leap. <\/p>\n<p>Testing an idea \u00e2\u20ac\u201d creating an ad, buying some targeted placements, measuring the results \u00e2\u20ac\u201d is relatively easy. It&#8217;s never been easier to produce amazing, compelling stories. It&#8217;s easy to test them in a controlled metro area.<\/p>\n<p>However, when you make a really big creative leap, it IS harder than ever to keep them quiet. Especially if you&#8217;re a big brand. Social media, YouTube, email, whatever. We&#8217;re connected like never before. The new <a href=\"http:\/\/blogs.webtrends.com\/blog\/2010\/06\/08\/nike-advertising-and-quantifying-creative\/\">NIKE World Cup video<\/a> got a few hundred thousand hits on YouTube before NIKE launched any other support for it. People found it and shared it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It burns me to write this, but dammit, this Mad Men scene is such an epic argument about data vs. creativity. Data that looks backwards vs. ideas that lean forward. &#8220;You can&#8217;t tell how people are going to behave based on how they have behaved.&#8221; As a marketer and a company, you sometimes have to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,16,11],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-interactive-marketing","category-management","category-social-media"],"_links":{"self":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":7,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":347,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/284\/revisions\/347"}],"wp:attachment":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}