{"id":157,"date":"2009-07-06T17:58:42","date_gmt":"2009-07-07T00:58:42","guid":{"rendered":"http:\/\/www.schoenborns.com\/pdxcopywriter\/?p=157"},"modified":"2009-08-01T11:43:45","modified_gmt":"2009-08-01T18:43:45","slug":"ad-testing-use-facebook-cpc-instead-of-polling","status":"publish","type":"post","link":"http:\/\/www.schoenborns.com\/pdxcopywriter\/2009\/07\/ad-testing-use-facebook-cpc-instead-of-polling\/","title":{"rendered":"Ad Testing: Use Facebook CPC Instead of Polling"},"content":{"rendered":"<p>How do you test an awareness campaign with traditional and online display media? <strong>What if you ran a Facebook cost-per-click campaign that tested all your messages and offers across your demographics?<\/strong><\/p>\n<p>By doing minimal targeting &#8212; regions, for example. Or another variable not expected to influence results &#8212; then you could compare the percentage of impressions to the percentage of clicks to tell how varying demographics respond to your messages and offers.<\/p>\n<p>In other words, instead of paying an ad testing company to poll customers, <strong>you can use Facebook to extend your campaigns for similar  actionable data and yet more impressions. <\/strong>Ad testing can extend your campaign, rather than merely being an added cost.<\/p>\n<p><!--more--><\/p>\n<p>It&#8217;s not the perfect solution. The biggest problem is that you&#8217;re only looking at the Facebook population, which biases your data. But since <a href=\"http:\/\/www.istrategylabs.com\/2009-facebook-demographics-and-statistics-report-513-growth-in-55-year-old-users-college-high-school-drop-20\/\">Facebook has grown so insanely fast<\/a> and is becoming such a ubiquitous presence, I think it&#8217;s a decent representative sample.<\/p>\n<div id=\"attachment_160\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.istrategylabs.com\/2009-facebook-demographics-and-statistics-report-513-growth-in-55-year-old-users-college-high-school-drop-20\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-160\" class=\"size-medium wp-image-160 \" title=\"facebook_demographics_statistics_2009\" src=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/07\/facebook_demographics_statistics_2009-300x274.jpg\" alt=\"Visit iStrategyLabs.com for more info on Facebook demographics\" width=\"300\" height=\"274\" srcset=\"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/07\/facebook_demographics_statistics_2009-300x274.jpg 300w, http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-content\/uploads\/2009\/07\/facebook_demographics_statistics_2009.jpg 525w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-160\" class=\"wp-caption-text\">Visit iStrategyLabs.com for more info on Facebook demographics<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How do you test an awareness campaign with traditional and online display media? What if you ran a Facebook cost-per-click campaign that tested all your messages and offers across your demographics? By doing minimal targeting &#8212; regions, for example. Or another variable not expected to influence results &#8212; then you could compare the percentage of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,5,16,17,11],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-facebook","category-interactive-marketing","category-management","category-posted-via-iphone","category-social-media"],"_links":{"self":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":6,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":165,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/posts\/157\/revisions\/165"}],"wp:attachment":[{"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.schoenborns.com\/pdxcopywriter\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}